New&Luxury 5* with an Amazing View – Pure Apartment

First Impressions

When I first walked into New&Luxury 5* with an Amazing View – Pure Apartment, I honestly wasn’t sure what to expect from the name — but wow, they weren’t kidding about that view. This five-star property sits right in Ploče, which locals will tell you is absolutely the sweet spot for exploring Dubrovnik. You’re close enough to hear the buzz from the Old Town, but far enough away that you can actually get some sleep at night.

The Location Magic

Here’s what I love about staying in this area — you can walk to the city walls in about ten minutes, but you’re not dealing with the cruise ship crowds right outside your door. The apartment is positioned on Ulica Kralja Petra Krešimira IV, and I mean this when I say the location score of 10.0 makes total sense. You’ve got that perfect balance where you feel like you’re living in Dubrovnik rather than just visiting it. Plus, there’s parking right on site, which anyone who’s driven around the old city will appreciate — trust me on this one.

The Space Itself

The room — well, it’s more like a proper apartment really — has floor-to-ceiling windows that frame the Adriatic like a living postcard. I spent way too much time just standing there with my morning coffee, watching the light change on the water. The kitchen is actually functional too, not one of those tiny hotel setups where you can barely make toast. You know what’s nice? Having the option to grab some fresh fish from the market and cook it yourself, especially when you’re staying for more than a couple nights.

What Sets It Apart

The luxury here isn’t the flashy kind — it’s more about the details that actually matter. The apartment feels genuinely spacious, which is rare in Dubrovnik where most places are carved out of medieval buildings. The modern amenities work seamlessly (the Wi-Fi actually reaches every corner, imagine that), and there’s this sense of privacy you don’t get in traditional hotels. I particularly appreciated how quiet it stays, even during peak season when the rest of the city can feel pretty intense.

Why Guests Love It

Couples seem to gravitate toward this place, and I can see why — there’s something romantic about having your own space with that incredible view, without sacrificing the luxury touches. The 9.7 rating reflects what you’ll experience: a place that delivers on its promises without the usual tourist traps. You’re getting genuine luxury in one of Croatia’s most beautiful cities, with the freedom to live like a local for a few days. It’s the kind of place where you’ll find yourself planning your next visit before you’ve even checked out.

The concierge service in Dubrovnik arranges private wall walks, bespoke oyster tastings, and yacht transfers to secluded island beaches.